The MadSmarts Process

Digital Advertising Agencies traditionally attempt to embed themselves into your company for an unspecified period of time.  That’s why MadSmarts is an UnAgency (if we may coin a phrase).  We follow a systematic approach to your customer acquisition problems with a goal to deliver you a replicable and scalable customer acquisition system and then let you get back to being awesome.

Persona Research

By using a combination of analytical and anecdotal work we develop and test deep personas to ensure that you are targeting your ideal customer.

Social and Community

We build strong social presences, not only to help distribute your content but to engage your target market in thoughtful conversation.

Identify Drivers

By analysing the behaviour of your customer segments, we identify what ties your customer segments to your product our service.

Paid Advertising

Using the best possible paid advertising channel we drive: consistent, replicable and scalable traffic to your site.

Messaging & Creative

Through tests, we identify the key messages and creatives that will resonate with your audience and convert more frequently.

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Content Creation

We create targeted content to inform, inspire and entertain your target market to assist building multiple conversion channels.

Web Site Optimisation

We build clear and optimised path ways to for your potential customer to convert with as little friction as possible.

Design and Branding

Through understanding who your ideal customer is, we create enduring brand and imagery that speaks to your target audience.

We Should Talk!

White Paper

Download the white paper The New Rules of Customer Acquisition.

DOWNLOAD NOW

White Paper

Download the white paper The New Rules of Customer Acquisition.

DOWNLOAD NOW

White Paper

Download the white paper The New Rules of Customer Acquisition.

DOWNLOAD NOW

%

of Business Buyers do Online Research Before Talking to a Human

%

of Executives Said Consumer Behavior has Changed Drastically in The Past Three Years

%

of Executives Believe Their Companies are Not Taking Advantage of the Opportunities These Changes Pesent