The Back Story
It all started with a $0 marketing budget.
In the early 2000s, Chris Franks and a couple of partners founded a company in a highly competitive industry. In the initial stages of the bootstrapped company, there was no money for customer acquisition. Meanwhile, their competitors would take out their mutual prospects to expensive steak dinners with even more expensive bottles of wine. How could a startup compete and win against the big guys in that environment?
Chris believed the answer was in the emerging world of digital technologies. From blogs to social Chris was there fighting the good fight against the American Express Gold Cards of his competitors. In the process, he began to realize that the world was changing. It turned out the customers didn’t care about the vintage of their wine; they cared about how you could help them be more successful. The little startup began beating the big guys.
Chris and team dove in further to the world of paid advertising, social media marketing, content marketing, influencer marketing and more. The little startup won enough to get acquired by one of the competitors with the gold cards.
The world was changing, and Chris’ company was proof that smart digital marketing could compete and win against traditional approaches to customer acquisition. That’s how MadSmarts was born. Chris wanted to yell it from the Mountains. The companies that evolved would thrive. The others would be lucky to survive.
"The classic image of a lion tamer is one of the entertainers holding a whip and a chair. The whip gets all of the attention, but it’s mostly for show. In reality, it’s the chair that does the important work. When a lion tamer holds a chair in front of the lion’s...
Denver Startup Week - The Art and Science of Finding Customers For Your Startup Consumer buying behavior has changed dramatically over the past five years, and our traditional approaches to sales and marketing are growing less effective. For decades (maybe centuries)...
Why We Do It
There’s a million ways to make money in this world. Why do we get up every morning with a bounce in our step whistling a happy tune? That’s a great question.
The World is Changing
Marketing has changed more in the past 10 years than it has in the previous 1000.
Most Agencies Suck
The vast majority of companies that are supposed to be helping clients navigate the changing waters are clinging to corporate speak and buzzwords.
We LOVE This Shit!
We are continually inspired by our partners and want to see them grow. We’ll do this job till we die!
Evolve or Die
This is the time for innovative companies to set themselves up for 20 years of success. Those that don’t change will die.
We Should Talk!
MadSmarts’ data-centric approach helped us identify our key buyers and develop strategies and tactics to deliver them to conversions.Ross Diedrich